Built for the Long Haul

Branding for System Transport

Steel. Aluminum. Heavy equipment. Hazardous materials. People marvel at the enormous wind turbines dotting the central Washington landscape, but do they consider how pieces like that get there in the first place? System Transport is the answer. This nationwide trucking force has one goal: to deliver the goods, no matter the size. They needed an identity that demonstrates their commitment to transporting oversize cargo. So rather than reinventing the wheel, I gave their current logo a nip/tuck and delivered a fresher brand design that maintained the kick-ass spirit of the company. Because even though no job is too big for these guys, who wants to reprint the sides of 800 semi-trailers?

Magner Sanborn
Identity Design
Art Direction
Jeff Sanborn, Creative Director
Rich Lufrano, Copywriter