Netflix & Kill
Halloween Campaign for Netflix
Before Frank Underwood conquered America’s weekends and Netflix became the 21st century version of “Would you like to come up for some coffee?” I worked on a Halloween campaign for the world’s leading entertainment platform. I created a design for their iconic red mailers and also gave their social media platforms a spooky twist. Users couldn’t get enough; hundreds of shots appeared on Instagram with comments like “Makes me want to switch back from instant streaming.” The conclusion: when in doubt, put cute ghosts in your campaign.