The Whole Picture

Identity design for Mae Integrative Medicine

Karissa Logan is a Naturopath, Acupuncturist, Chinese Herbalist and Massage Therapist committed to helping people grow stronger and happier by providing them with a holistic approach to health care. She needed an identity that illustrated how she offers patients a diverse range of tools to help them get moving and enact meaningful changes in their lives. “Mae” means “spring,” so the visual concept centered around growth. Many naturopathic practices tell people that they treat “the whole person,” but they rarely show this promise visually. So I developed an elastic iconography system that spoke to the different areas of focus that, when combined, form a healthy and sustainable lifestyle.

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Identity Design